Sunday, July 11, 2010
Yahoo! Inc. (NASDAQ: YHOO) is an American public corporation headquartered in Sunnyvale, California, (in Silicon Valley), that provides Internet services worldwide. The company is perhaps best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail, Yahoo! News, advertising, online mapping (Yahoo! Maps), video sharing (Yahoo! Video), and social media websites and services. As of January, 2010, Yahoo held the world's largest market share in online display advertising. JP Morgan put the company’s US market share for display ads at 17%, well ahead of No. 2 Microsoft at 11% and AOL at 7%.[3]
Yahoo! was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 1, 1995. On January 13, 2009, Yahoo! appointed Carol Bartz, former executive chairperson of Autodesk, as its new chief executive officer and a member of the board of directors.[4]
According to Web traffic analysis companies (including Compete.com, comScore,[5] Alexa Internet,[6] Netcraft,[7] and Nielsen ratings),[8] the domain yahoo.com attracted at least 1.575 billion visitors annually by 2008.[9] The global network of Yahoo! websites receives 3.4 billion page views per day on average as of October 2007.
Yahoo! stock doubled in price in the last month of 1999.[19] On January 3, 2000, at the height of the Dot-com boom, Yahoo! stocks closed at an all-time high of $118.75 a share. Sixteen days later, shares in Yahoo! Japan became the first stocks in Japanese history to trade at over ¥100,000,000, reaching a price of ¥101.4 million ($94,780 at that time).[20]
On February 7, 2000, the Yahoo! domain was brought to a halt for a few hours as it was the victim of a distributed denial of service attack (DDoS).[21] On the next day, its shares rose about $16, or 4.5 percent as the failure was blamed on hackers rather than on an internal glitch, unlike a fault with eBay earlier that year.
During the dot-com boom, the cable news station CNBC also reported that Yahoo! and eBaymerger.[22] Although the merger never materialized the two companies decided to form a marketing/advertising alliance six years later in 2006.[23] were discussing a 50/50
On June 26, 2000, Yahoo! and Google signed an agreement which retained Google as the default worldwide-web search engine for Yahoo! following a beta trial in 1999.[History
hotjobs.com was founded by Richard Johnson and was based at 24 West 40th Street, 12th floor in New York City, just across from Bryant Park. Johnson had previously founded the RBL Agency with Ben Carroccio, a boutique employment agency for technologists. The initial website was launched in early 1996 as RBL Agency which evolved in to the Online Technical Employment Center (OTEC) in 1999, and only featured technical jobs. Founding employees Christopher G. Stach II, Earle Ady, and Allen Murabayashi designed and coded the first iterations of the site on Silicon Graphics Indy workstations for C application development, Apple Macs for content creation, and the site ran on Sun and SGI hardware.
The company's first advertising effort was as a Yahoo! site of the week, which at the time could be purchased for $1000.
hotjobs participated in one of Jupiter Communications' first conferences at the New York Sheraton in February 1996. It was here that Johnson spotted Ginna Basinger, who was working for the Sheraton at the time, and offered her a position as the first hotjobs sales person. The product was given away to the first 100+ clients to gain employment content to attract job seekers.
Thomas Chin joined the organization in October 1996 while attending Columbia University, and eventually became the organization's chief scientist.
In the summer of 1997, Johnson decided to expand the operations, and brought a number of recruiters over from the RBL Agency to join the salesforce. Dimitri Boylan joined at this time heading up the sales and marketing effort. Over Labor Day weekend in 1997, the first remote sales office was opened in Burlingame, CA by Earle, Kelly Michaelian & Michael Tjoa. This was a joint venture between hotjobs & otec. Ginna Basinger moved from New York to California to manage the office, hiring the company's first non-New York employee, Michael Johnson, in August 1997 as an Account Executive. Quickly outgrowing the space, the Burlingame office was moved to downtown San Francisco in the Summer of 1999 where it remained through the disposition of the company in 2002.
hotjobs developed "softshoe" a private label job board and applicant tracking system in 1997. Lucent Technologies was the first client of this product.
In September 1997, hotjobs shed the technology-only focus by adding job categories for "Finance/Accounting" and "Sales/Marketing." The first hotjobs newsletter followed in October 1997. During this time the name was also officially changed from "HotJobs, Inc." to "HotJobs.com, Ltd" on the suggestion of Peter Connors, who had been hired as the first marketing manager.
The company startled the advertising world in 1999 when it bought a $1.6 million commercial during Super Bowl XXXIII, considering that its total revenues were approximately $2.5 million. McCann-Erickson Detroit was hired for the production. It proved to be a very savvy investment, as "over $25 million" in publicity was generated as a consequence. Immediately following the playing of the commercial, hotjobs' servers were overwhelmed with requests, and this incident later served as the basis for a commercial for IBM. [citation needed] The company went public in late 1999.
In 2000, the company had grown to $100 million dollars in revenue and moved its headquarters to 406 West 31st Street. The company expanded into the enterprise market by purchasing the distressed resume processing company Resumix, Inc. of Sunnyvale, Ca. As part of this effort, the company hired Tim Villanueva, formerly a leading developer at Intuit, as its Chief Technology Officer, and Chuck Price, formerly Chief Architect at Broadvision, as its Senior VP of Engineering. Allen and Thomas left shortly after this leadership expansion to pursue new interests.
In March 2001, Richard Johnson resigned as Chief Executive Officer and President. The board appointed COO Dimitri Boylan to fill those positions. In 2001 the company became profitable and cash flow positive.
Yahoo! purchased the company through an unsolicited bid in 2002, for 436MM, undercutting efforts by Monster.com to acquire the company. However, Monster.com announced in February 2010 that it would acquire HotJobs from Yahoo for $225 million dollars. Yahoo and Monster as a part of a deal, also agreed to a 3 year traffic sharing agreement where Yahoo will promote Monster as its official job listings site in exchange for receiving a share of the site's profits.[2]
Concept
Yahoo! HotJobs' services are free to job seeking users and include posting up to ten versions of a resume. Once signed on, job searches can be saved, allowing ongoing results to be emailed to the user. Job seekers have the ability to pull up statistics that feature the number of times an employer/recruiter reviewed their resume and a complete history of sent cover letters and resumes. Various tools within the site allow users to calculate ideal salaries, research plans and employee stock options as well as have a "Job Tip of the Day" emailed to them. The Career Tools tab lists other items they offer, like resume building, interviewing advice and an education center. Additionally, using the “HotBlock” feature[3], applicants can block some or all of HotJobs' companies from viewing their resumes.
Yahoo! HotJobs provides employers access to their resume search engine and the ability to post, edit and delete job ads at anytime and as often as they like at no additional cost. Employers are given access to a variety of communication devices, including letter templates and notes, as well as the ability to track their postings.
Awards
Job seekers voted Yahoo! Hotjobs the (2002, 2003) "Best General Purpose Job Board for Job Seekers," and recruiters voted Yahoo! HotJobs the (2003) "Most Recruiter-Friendly General Purpose Site" in a survey conducted by WEDDLE's.
See also
External links
Notes
- ^ "Alexa hotjobs.yahoo.com traffic results". Alexa. http://www.alexa.com/siteinfo/yahoo.com#. Retrieved 2009-11-15.
- ^ "Monster to Acquire HotJobs Business and Enter into Multi-year Traffic Agreement with Yahoo!". press release. 3 February 2010. http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100203006871&newsLang=en. Retrieved 3 February 2010.
- ^ http://help.yahoo.com/l/us/yahoo/hotjobs/confidentiality/hotjobs-23.html